In the 1960's there was a comic called Jack and Jill and the centre spread featured a character going by the name of Frogmorton of Morton Hall. This soon became my nickname and as a joke after I left college I used it as my company name when I first established the studio. I never came up with anything better and it soon became clear to me that it was a very memorable and colourful identity so I kept it. Mail has arrived from far and wide with mispellings such as Hot DOG Graphics, Hut Frog Graphics and even Hot Fish Graphics, which I guess all sound just as plausible to the uninitiated.