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Home | Showcase | Characters | Ginger Le tour

Ginger Le tour

I always thought Ginger Le Tour sounded like a fading cabaret starlette from the late 19th century.

However, it proved an exciting job for me. Morrisons commissioned (via Live and Breathe agency) a life sized child model artwork panel, where kids could be photographed alongside a cycling Ginger. He was punching the air in triumph having finished one of the tougher stages of Le Tour – which of course, started magnificently in Yorkshire.

A smart move by the supermarket as the tour was incredibly popular and well supported.

Over 2.5 million supporters lined the route and a staggering 3.5 billion watched worldwide.